To be the U.S.’s premier purveyor of fine leather bridles, strapgoods, accessories and rider apparel serving the equestrian community.

• Customers will value the high quality products we provide. We will anticipate their needs and design products ideal for both horse and rider.
• We will offer our customers the best possible selection, service, and value for the privilege of being the brand of their choice.
• Partners will be proud to work with us to continually improve our product lines and serve our customers.
• The equestrian community will regard us as responsible and responsive. We will support the rich history of the industry we serve, promote the safety and well being of our customers and their horses, and contribute to a better quality of life.